What should a testimonial form include?

Name, role, the situation before, what changed with a number if there is one, and a line for someone still deciding. Plus an explicit permission checkbox. Photo, rating and video stay optional.

How long should a testimonial form be?

Two minutes to complete, which in practice is four to six short questions. Beyond seven, completion drops sharply and answers get shorter, not longer.

Can I use a Google Form for testimonials?

You can, and it works for collecting text. What it will not do is capture a voice note comfortably, hold an approval record next to the answer, or turn the reply into anything publishable. That last step is the one that takes you an afternoon.

Do clients need an account to fill in the form?

With CasePruve, no. You send a link, they answer by text, voice or video, and you approve before anything is public.

Where should the answers go afterwards?

Somewhere you can publish from: an embeddable wall, a public proof page, or a written case study. A testimonial sitting in a spreadsheet has never won anyone a client.

Free template

Testimonial form: the fields to use

A testimonial form needs five things: who the client is, what the situation was before, what changed (with a number when there is one), what they would say to someone hesitating, and permission to publish. Everything else is optional. The full field list and a copy-paste version are below.

Field-by-field, with why each earns its place
A copy-paste question set
Text, voice or video answers
Consent stored with the answer

Create a free link See the question bank

Free plan: 5 testimonials and 2 case studies. Your client never signs up.

Client answer, recorded by voice

“Our welcome flow was basically off. Three weeks after the rewrite, email went from 9% to 24% of monthly revenue.”

Marta R., e-commerce founder

Arranged, never invented

Case study

From 9% to 24% of monthly revenue in three weeks

Challenge

Solution

Results

Customer quote

Case study

Thread

Proof page

What goes in the form, field by field

Name and role

Required

A quote from "a client" convinces nobody. Role matters more than company size, it tells the reader whether this person is like them.

Company or website

Optional

One link makes the whole testimonial checkable. Leave it optional for clients under an NDA.

What the situation was before

Required

Without a starting point the result has no size. This is the field most forms forget.

What changed, with a number if they have one

Required

One figure carries more weight than three sentences of praise. Ask for it plainly and accept when it does not exist.

What they would say to someone hesitating

Required

This is where the quotable line usually appears, because they stop reviewing and start recommending.

Rating

Optional

Useful for a wall of quotes, useless on its own. Keep it as one tap, never as the whole form.

Photo, video or voice note

Optional

A face or a voice lifts believability more than any layout. Make it optional so it never blocks submission.

Permission to publish

Required

An explicit checkbox, stored with the answer. This protects you the day the client changes jobs and someone asks who approved the quote.

Copy-paste form template

1. What was the situation before we worked together?
2. What did we do, in your words?
3. What changed since? A number is ideal if you have one.
4. What would you say to someone deciding whether to hire me?
5. Anything we should have done differently?

Your name and role: ______________________
Company or website (optional): ______________________
[ ] I'm happy for this to be published, with my name and role.

Five rules that decide whether it gets finished

Five fields or fewer on the first screen. Every extra field costs completions.
No account, no password, no download on the client's side.
Open questions, not star ratings, if you want text you can publish.
Allow voice notes. Spoken answers are longer and sound like a person.
Show what happens next: who reads it, where it appears, when they can approve.

The form is the easy half

Collecting the answer takes two minutes of your client's time. Turning it into something that sells, a written case study with the before state, the work and the result, is the part that sits on your to-do list for months. CasePruve does that step from the answers your client gave, without inventing numbers they never said.

Common questions

Skip the form builder

Create a free collection link with these questions already in it. Your client answers by text, voice or video, with no account. Free plan: five testimonials and two case studies.

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5 testimonials and 2 case studies free · No card · Your client never signs up