Templates for getting proof out of happy clients
Everything here is free and copy-paste ready: what to send, what to ask, and how to turn the answers into something you can publish.
Case study template (with a filled-in example)
A four-part case study template — challenge, solution, results, quote — with a filled-in example and the questions that give you each part.
4 min read
How to ask for a testimonial (email and DM templates)
Copy-paste email and DM templates for asking a client for a testimonial, when to send them, and the one follow-up that gets replies without nagging.
3 min read
27 testimonial questions that get specific answers
Testimonial questions that produce facts instead of 'great to work with' — grouped by before, after, outcome and objection, plus the four to use if you only ask four.
5 min read
18 testimonial examples (and why each one works)
Testimonial examples for freelancers, consultants and agencies — outcome-driven, objection-handling, before-and-after and short social proof, with a note on why each one works.
6 min read