QA Studio

1 case study · 1 client

Case studies

Email revenue up 38% in one quarter after adding a welcome flow

Challenge

Acme Co’s emails were sporadic. Open rates sat around 12%.

Solution

Acme Co began running a welcome flow. The team also introduced a monthly campaign calendar.

Results

Email revenue increased 38% in one quarter. Acme Co now runs a welcome flow and a monthly campaign calendar.

“Do it before your next launch.” — Jane Tester, Head of Marketing, Acme Co

In their words

Before: Our emails were sporadic and open rates sat around 12%. What changed: We now run a welcome flow and a monthly campaign calendar. Result: Email revenue up 38% in one quarter Do it before your next launch.

Email revenue up 38% in one quarter

Jane TesterHead of Marketing · Acme Co

Verified client

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